In the world of search engine marketing, this could be the best heavyweight fight sine Ali vs. Frazier. Amazon has developed a software for placing ads online, potentially creating direct competition with the current domination of Google AdWords and search engine marketing. The new platform will be driven by the shopping data that Amazon has collected as the world’s largest online retailer. The new “Amazon Sponsored Links” program will be in full effect by the end of the year, just in time for the holiday season.
Initial reports indicate that Amazon plans to replace the current ads that are supplied by Google with it’s new in-house platform. Amazon has always been in the ad business, but the ads on the Amazon site were either linking to product pages on their own platform or linking to their merchant sites. However, with this new platform it’s obvious the company will be directly competing with Google’s dominance in the $50 Billion dollar online advertising and search engine marketing revenue. Amazon is also one of the largest purchasers of text link ads, this could also have a major impact on Google’s online advertising revenue.
Having access to consumer shopping behavior, on products purchased and browsed on Amazon, will be very enticing to digital marketers; who have been searching for other viable channels beyond Google. Digital Marketers will be interested in gaining access to Amazon’s Unique shopping and purchase data as a way to gain more reach and flexibility than Google’s AdWords currently provides. Although Google currently is creating it’s data bank, they have very little insight into what consumers actually buy.
It will be interesting to see how this all unfolds. I am personally excited to have an alternative marketing resource to gain valuable insight on consumer behavior and digital marketing. Happy Selling !